Privacy policy

Privacy Policy – Illulines Studio

Last updated: 15.12.2025

Illulines Studio (“we,” “us,” “our”) operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”), to provide you with a curated shopping experience. Illulines Studio is powered by Shopify, which enables us to provide the Services.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you access or use our Services, make purchases, or otherwise interact with us. By using our Services, you acknowledge that you have read and understood this Privacy Policy.

This policy applies to all users worldwide, with specific provisions for residents of Denmark, EU/EEA countries, Switzerland, Norway, and the UK.

1. Information We Collect

Personal information is any data that can identify you directly or indirectly. We may collect:

Information you provide directly:

  • Contact details: name, address, billing/shipping address, phone number, email

  • Financial information: credit/debit card numbers, transaction details, payment method, payment confirmations

  • Account information: username, password, security questions, preferences, settings

  • Transaction information: items you view, add to cart, wishlist, purchase, return, exchange, or cancel

  • Communications with us: customer support messages, emails, or other correspondence

Information we collect automatically:

  • Device information: device type, browser, network connection, IP address, other unique identifiers

  • Usage information: how and when you interact with our Services

  • Cookies and similar tracking technologies (see Section 4)

Information from third parties:

  • Shopify and payment processors (to process and fulfill orders)

  • Marketing, analytics, and advertising partners

  • Other service providers or partners we work with

How we collect information:

  • Directly from you when you create an account, use the Services, make a purchase, or communicate with us

  • Automatically via your device and browser, including cookies and similar technologies

  • From service providers and partners when they collect or process data on our behalf

2. How We Use Your Information

We use personal information for the following purposes:

To provide and improve Services (Contract / Legitimate Interest):

  • Process payments, fulfill orders, arrange shipping, handle returns, manage accounts, and create a personalized shopping experience

Marketing and advertising (Consent / Legitimate Interest):

  • Send promotional communications and personalized recommendations

  • You may withdraw consent at any time

Security and fraud prevention (Legal Obligation / Legitimate Interest):

  • Protect our Services, detect and prevent fraud, and ensure payment security

Customer support (Contract / Legitimate Interest):

  • Respond to inquiries, manage orders, and maintain our relationship with you

Legal compliance (Legal Obligation):

  • Comply with laws, respond to legal requests, and enforce policies

3. Cookies and Tracking

We use cookies and similar technologies to improve our Services, remember preferences, and analyze usage.

  • Non-essential cookies are only set with your consent.

  • You can manage cookie preferences in your browser settings.

For details on Shopify cookies, see Shopify Cookies.

4. Sharing Your Information

We only share personal information when necessary:

  • With Shopify and service providers for payment processing, IT services, analytics, fulfillment, and shipping

  • With marketing and business partners for advertising and promotional services (with consent where required)

  • With affiliates or corporate group members

  • As required by law or to protect rights

  • With your consent (e.g., social media integrations, product shipping)

We do not sell your personal information.

For details on how Shopify handles customer data as our e-commerce platform provider, please see Shopify’s Privacy Policy.

5. Third-Party Links

Our Services may link to third-party websites. We are not responsible for the privacy or security practices of third parties. Information shared publicly or on third-party platforms may be visible to others.

6. Children’s Privacy

Our Services are not intended for children under 16. We do not knowingly collect personal information from children without parental consent. Parents or guardians may contact us to request the deletion of a child’s data.

7. Data Security and Retention

We take data security seriously, but no system is completely secure.

We retain personal information only as long as necessary to:

  • Provide Services and manage accounts

  • Comply with legal obligations (e.g., tax, accounting)

  • Resolve disputes or enforce contracts

Approximate retention periods:

  • Orders and payment info: 7–10 years

  • Marketing data: until consent is withdrawn

  • Customer support messages: 2–5 years, depending on context

8. Your Rights

Depending on where you live (Denmark, EU/EEA, Switzerland, Norway, UK, or elsewhere), you may have the right to:

  • Access, correct, delete, or receive a copy of your personal information

  • Object to or restrict processing for marketing or other purposes

  • Withdraw consent at any time for marketing communications and non-essential cookies

Withdrawal does not affect processing necessary to fulfill your orders or provide essential website functionality.

To exercise your rights, email illulines.studio@gmail.com. We may need to verify your identity. For EU/EEA, Swiss, Norwegian, or UK residents: You may also complain to your local data protection authority.

9. International Transfers

Your information may be stored and processed outside your country, including outside the EU/EEA, Switzerland, Norway, or the UK. Transfers are safeguarded using Standard Contractual Clauses or other recognized protections under applicable laws.

10. Changes to This Policy

We may update this Privacy Policy to reflect changes in practices, legal requirements, or operational needs. The “Last updated” date will be updated accordingly.

11. Contact

Email: illulines.studio@gmail.com
Address: Røde Mølle Banke 20, Søvind, 8700, Denmark

Illulines Studio is the data controller of your personal information.